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What it is:
A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular "out-to-here" look.   

What it does:
This mascara features an exclusive brush specially designed to maximize the performance of the long-wearing, glossy formula revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip lift, define, and curl even your tiniest lashes. The end result is luxurious, silky lashes that won't smudge, clump, or dry out.

Research results:
-94% saw dramatic length and volume*
-90% saw base-to-tip curl*
-94% saw visible lift*
-100% saw long-wearing results*
-*Results observed in a consumer panel survey
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review by . December 13, 2011
posted in Culture of Cute
By far the best mascara I've ever used
   Three things about me:      I don't own very much makeup.  My makeup bag consists of three things: eye shadow, eyeliner, and pressed powder.  Lip balm would be a fourth if you want to count that. I've never been one to be tempted by the goods on display while I'm waiting in line in stores, and aside from the occasional pack of gum or mints, don't really buy anything from there. I'm not an impulsive shopper.    So it's …
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Benefit They're Real! Mascara
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