I bought a package of Bruce's at Fresh Market, seduced by a colorful display and an American Heart Association certification.
In fact, this pancake mix is not quite as healthy as Heart Smart Bisquick -- which is to say that it is lower in fat than a typical pancake mix, but otherwise has little to offer in the way of nutrition.
Both Bruce's and Bisquick have 2.5 grams of fat per serving, Bruce's has a mere 2 grams of fiber to Bisquick's 1, and Bruce's has 14 grams of sugar compared with BIsquick's 3. Bruce's has one more gram of protein, too, but still contains only 4 grams. The serving size for Bruce's is 1/2 cup, compared with 1/3 cup for Bisquick, so the difference in fiber and protein might be small enough to disappear if you analyzed equal amounts of the two mixes -- but the sugar difference is significant.
Both mixes contain some calcium and iron, and Bruce's also has vitamin A and some B vitamins.
The first ingredient is bleached white flour, followed by dehydrated sweet potatoes and sugar. Sugar is listed again later in the ingredients, so you may basically be buying white flour and sugar.
The mix is complete, so for pancakes you just mix it with water. The result is a very typical fluffy pancake with no particular sweet potato flavor. The mix performed just fine, and the pancakes have a pretty golden tint.
If you like whole grains and find typical pancake mixes insipid, as I do, you will not like this mix. If you like a standard white flour pancake mix, this might offer a few more vitamins, but the price difference is probably not worth it.
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