a Quick Tip by
missrogue
Sep 30, 2009
2 reviews about CRM Magazine
CRM Magaine
Rating:
+4
While at the SocialText offices, I was browsing through Customer Relationship Management Magazine. This is a magazine with a great deal of potential for the changing business world going forward. They have well thought-out articles on why CRM is core to any business, not just as a technology, but as a business practice. Some examples of articles include: Customer Centricity: Beyond Marketing, Poking Holes in Attrition, case studies in various industry verticles like Travel and Financial markets.
I was highly impressed by the level of thought they've put into bringing in ideas from various disciplines on how they tie into the idea of CRM as a core measure of a company's success.
I was highly impressed by the level of thought they've put into bringing in ideas from various disciplines on how they tie into the idea of CRM as a core measure of a company's success.
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