A lot of folks are afraid of the number “13” (known as Triskaidekaphobia) but the number will most likely be the most remembered number for the LoCash Cowboys because this year, 2013, will be a fantastic year for LoCash! It has already started out with a bang and still going strong!
When Chris Lucas and Preston Brust met several years ago at the Wildhorse Saloon a magical musical bond was formed between the two of them that makes them as strong as or stronger than a brotherly bond. They’ve hit the high road only to be dashed with one record label being sold and another restructuring over the years, spinning them back into the mainstream of artists looking for the right label mix. They have lost houses, cars, slept in parking lots in their cars and survived on less food than most – all in pursuit of their dream. Chris and Preston never thought about quitting during these times but instead shored each other up when needed like good brothers do and forged ahead.
During some of the highs they headlined a 12-city Red Man/Maxim Roadhouse tour and released a few singles while burning rubber all over the USA with a grinding tour that would make even the most veteran musicians dizzy. Along the way they gathered thousands of rabid fans – fans who still travel miles upon miles at their own expense just to see this duo for one more show, one more night, one more smile and one more hug. And LoCash always pays those fans back tenfold with high energy shows followed by meet-n-greets after almost every show when time allows, pausing to chat with each fan individually, pose for pictures and give out those tremendous bear hugs and huge smiles.
During some of the lows they lost long-time band member Ryan “Troop” Jones at the early age of 28, who now fiddles with the Angels as well as Chris’ father, Jack Lucas, who now has “The Best Seat in the House”, a song written especially for his Dad after they played the Grand Ole Opry. At one point during their low times neither of them knew where the next dime would come from, let alone the next dollar, and by now Chris also had a wife and a new baby boy.
It was just at this time when they received a call telling them Keith Urban was going to release “You Gonna Fly” - a song they co-wrote with Jaren Johnston. The song was a hit and debuted at No. 1 for two weeks! They were now nationally recognized songwriters and soon to follow was a cut by Tim McGraw of “Truck Yeah”, which the boys co-wrote with Chris Janson and Danny Myrick that went Gold for McGraw. Following these successes LoCash also went "Gold" with a record deal with Average Joe’s Entertainment followed by the recent release of their newest single “Chase A Little Love” (Preston Brust and Jaron Boyer). Also released to iTunes and Google Play is “Hey Hey Hey”, a song with vocals that were submitted from fans and a sneak peek into the self-titled debut album due to drop June 18th.
Their video for “Chase A Little Love” is viewable on almost every site on the Internet you might search for – YouTube, Dailymotion, Yahoo Music, CMT, CMA and is available for purchase and download on iTunes and other e-sources for music and videos. And as a bonus you will see the lovely wife of Chris Lucas in this video – although it is not her debut, having also been in a few others - she has a prime part in this video.
LoCash was featured on the cover of the April/May edition of “CMA Close Up” magazine and I am betting they will soon be featured on the cover of many other country magazines to follow. “Truck Yeah” is one of Tim McGraw’s favorite cuts on his new album as well and Jeffrey Steele, their long-time producer, who himself is one of the country’s leading, cutting edge songwriters and performers, has backed Chris and Preston during the lows and the highs and he is convinced of their exclusive talent as songwriters and performers.
Their rabid fan base is also convinced as we have loved and followed the LoCash Cowboys across their entire career and across many, many miles. Most of us will be a bit nostalgic when they are headlining shows too big for the long lines of their meet-n-greets and the personal touch we all receive before, during and after shows in smaller venues, but just as they have given all over these past years to entertain us, the fans, we will most certainly gladly give all back to them in their rise to the very top and just as we’ve been there with and for them in their lean years so we will be in their success.
2013 – Lucky Number 13 for the LoCash Cowboys – this is their year!
Calamity Annie, CMTT Music Contributor CalamityAnnie1 on Facebook, Twitter and MySpace