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Announced on December 7, 2010, the Chrome Web Store allows users to install applications (which are essentially shortcuts) to popular and highly used web pages and/or games. The themes and extensions have also been tightly integrated into the new store, allowing users to searched the entire catalog of Chrome extras.

Criticism of the idea came quickly. Ryan Paul of Ars Technica said on 9 December 2010: "The way that users consume applications in the desktop and mobile world is fundamentally different than they way that they do it on the Web—where paywalls are often reviled and there is little distinction between content and software. In such an environment, does the application store model make any sense? We are not convinced...Aside from gaming, the idea of an application store in a Web browser—where installation is little more than bookmarking—seems counterintuitive and leaves us with the impression that the entire exercise is a solution in search of a problem."

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