In a lot of ways this book reminds me of many of the publications that have been put out by COLORS magazine. There is an eccentric encyclopedic quality that makes this book exciting from the very moment you touch it. It's virtually impossible to do a random opening and not land on a page that has an element of surprise and novelty. A random opening for me took me to page 31 where I find "MyBio-dolls" created by Elio Caccavale. These dolls, though cute, are also a bit creepy. For example, a goat doll with a spider web jutting from the udders? Caccavale's intent was to create something that would help kids understand the reality (or maybe surreality) of transgenics.
Not all the entries in this book are as serious as the "MyBio Dolls". Another random opening takes me to "sketch furniture", where the furniture is exactly as it sounds: designed to look like literal 3D interpretations from loose pencil sketches. In this case, fun and futurism go together.
Despite the playful novelty of many of the artifacts presented here, there is a sobering perspective being offered up. Most of the work seems to walk right up to the line of diminishing return for science and technology. It's the line that divides productive progress from over-productive regression. The MyBio Dolls are such artifacts that present this distinction. For this reason, this is a very important book for anyone who is curious about what the future might look like and perhaps what it shouldn't look like.
What did you think of this review?
Fun to Read
What's your opinion on Design and the Elastic Mind?