Diesel S.p.A. is an Italian design company. It is best known for clothing aimed at the young adult market, particularly jeans, but the brand can now be found on everything from underwear to fragrances. The company is owned by its founder Renzo Rosso, and is based in Molvena in northern Italy.
Long before the concept of designer denim was even on the map for most Americans, Diesel was perfecting its signature brand of stylized jeans for men, women, and kids. High-end denim brands have recently become a status symbol in the United States, but Diesel has long known that jeans can be the most versatile and long-lasting elements in your wardrobe. Why not make them as stylish as possible. As opposed to many of today's most successful designer denim brands, Diesel comes … more