|
Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Frenemy > Wiki

Wiki

"Frenemy" (alternately spelled "frienemy") is a portmanteau of "friend" and "enemy" which can refer to either an enemy disguised as a friend or to a partner who is simultaneously a competitor. The term is used to describe personal, geopolitical, and commercial relationships both among individuals and groups or institutions. The word has appeared in print as early as 1953.

A Businessweek article stated that frenemies in the workplace are common, due to increasingly informal environments and the "abundance of very close, intertwined relationships that bridge people's professional and personal lives ... [while] it certainly wasn't unheard of for people to socialize with colleagues in the past, the sheer amount of time that people spend at work now has left a lot of people with less time and inclination to develop friendships outside of the office".

An example of a commercial "frenemy" relationship is that between Google and WPP. Martin Sorrell said he counts Google as a frenemy of WPP, the ad agency empire which he built. On the one hand, Google offers WPP a chance to buy cutting edge interactive ads for its clients, whereas on the other, Google makes no secret of its intentions to allow anyone to buy ads for themselves, which could disintermediate against, for instance, ad agencies.

Strategies for dealing with frenemies vary. Sorrell said at UBS Media Week's conference that he wants WPP to be Google's biggest customer, but that he knows Google sees him as competition.
edit this info

Details

Select a category and then fill in some basic details that someone might want to know about this topic.
What's your opinion on Frenemy?
rate
Be the first to rate!
You have exceeded the maximum length.
Photos
fair weather friends
Related Topics
Ageing (Aging)

The accumulation of changes in an organism or object over ti

Random Acts of Kindness

A selfless act performed by a person or persons wishing to e

Time

A component of the measuring system used to sequence events,

© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
()
This is you!
Ranked #
Last login
Member since
reviews
comments
ratings
questions
compliments
lists