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From Idea to Web Start-up in 21 Days: Creating bacn.com by Jason Glaspey and Scott Kveton

Book review

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1 review about From Idea to Web Start-up in 21 Days: Creating...

When "good enough" can be the difference between launching and "still planning"...

  • Nov 14, 2010

I'll admit it was the bacon subject matter than drew me to read From Idea to Web Start-up in 21 Days: Creating bacn.com by Jason Glaspey and Scott Kveton.  How can you *not* be interested in a website focused on bacon?  But obviously the book is much more than that, and quite interesting.  Glaspey and Kveton go into the background of what it took to go from an idea to a functional web business in only three weeks.  You get to see the dynamic of "good enough" at work, in that you can't dither over endless details when you've committed to be up and running in such a short period of time.  There's a lot to be said for that approach...

Why Bacon?; Finding the Brand; Building Bac'n; Logistics (or The Site Isn't Everything); Launching with a Live Audience; Moving On Incrementally; Maintenance Mode & Other Opportunities; Selling Bac'n; Wrapping Up Bac'n; Index

The authors don't gloss over and minimize the work that was involved.  They had to build a commerce site, decide the image of their company, get the graphics and layout finished, get the actual product shipped to them, get mailing supplies, and a thousand other details that you don't think about until they rear up and smack you in the face.  Again, with only three people and 21 days, they couldn't set up meetings for the following week to make a decision (sound familiar?)  It was a matter of looking at potential solutions, and finding one that would work well enough to allow them to launch.  You can think of it as an agile approach to launching a company instead of just building an application.

I found it interesting that after all the work they put into the site, they quickly determined that they were ready to sell it to someone else and move on.  Given that they were going for an exceptional level of "experience" in ordering from the site, they stocked and mailed all the products from their own location.  No drop-shipping, no order fulfillment outsourcing... they had it, they shipped it.  That's a lot of work for a business that isn't generating an overly generous profit margin.  So I can definitely see why they'd not want it to be a life-long business.  Once the interesting problems had been solved, it wasn't as much fun as it was before.  But even letting go is hard, as you put your "baby" into someone else's hands, and you have no say over what and where it goes from there.  Another lesson they needed to learn...

If you're looking to start up an online business, you'd do well to read From Idea to Web Start-up in 21 Days and understand how "good enough" can be the difference between actually selling something or getting so bogged down that you never launch.  

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From Idea to Web Start-up in 21 Days: Creating bacn.com by Jason Glaspey and Scott Kveton
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