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“Gidget Chipperton was put down on July 21, 2009, after suffering from a massive stroke. Yes, the Taco Bell dog has a real name. A real awesome one at that. A lot of people say that
#8 of 10 from Notable Folks Who We Loved & Lost in 2009 by
Taco Bell Dog
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The Taco Bell Chihuahua was a popular advertising figure and mascot, voiced by Carlos Alazraqui, and developed by TBWA and used by Taco Bell, which is a division of Kentucky, United States-based Yum! Brands. The Chihuahua is a breed commonly associated with Mexico, as are the tacos the restaurant serves. At least two dogs were used as models: the original was named Dinky, but was replaced shortly thereafter by a dog named Gidget. Dinky and a dog named Taco would also be stand-ins for Gidget.

In September 1997, Taco Bell used the dog in one advertisement in the Northeastern United States. The positive response to the dog led to the company using it in advertisements across the United States.

The dog (sometimes depicted as a Mexican revolutionary wearing a beret or as a bandito wearing a sombrero) was made to speak through special effects. His advertising catch-phrase was "¡Yo quiero Taco Bell!" ("I want Taco Bell!" or "I love Taco Bell!"). The voiceover work for these commercials was provided by voice actor Carlos Alazraqui.

The figure grew popular, so much so that toy figures of the dog were produced, and "Yo quiero (X)" became a recognized piece of pop culture. The dog also started two other catch phrases, "Drop the chalupa!" which briefly became an oft-quoted phrase on SportsCenter, and "Viva Gorditas!," meaning "Long live Gorditas!" In a noted crossover with the 1998 Godzilla film, the dog famously...

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Pets, Pop Culture, Advertising, Pet, Taco Bell, Chihuahua, Gidget, Yo Quiero Taco Bell


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