Google Buzz is a social integration and messaging tool by Google, designed to integrate into the company's web-based email program, Gmail. Shared links and messages show up in the user's inbox. Buzz focuses on integrating photos, videos, and links as part of the "conversations" aspects of Gmail like conversation threading.
Buzz allows users to choose to share publicly with the world or privately to a small group of friends each time they post. Picasa, Flickr, Google Reader, YouTube, Blogger, and Twitter are currently integrated. The creation of Buzz was seen by industry analysts as an attempt by Google to compete with social networking websites like Facebook. Buzz also copied several interface and interaction elements from websites like FriendFeed, such as the ability to Like someone's message.
Sergey Brin of Google said that by offering social communications, Buzz would help bridge the gap between work and leisure.
Impact of Google Buzz on PR and Marketing Google launched a new social network last week named Buzz that is certain to impact your marketing and public relations programs. At a minimum, the new Google effort adds one more social channel for you to monitor. At the worst, the social network could dramatically impact search engine results for your brand. Before you get stung by Buzz, invest a little time keeping the swarming new community. Buzz is a … more
I'm enjoying it. It has elements of Friendfeed, Twitter and Facebook. I think what's best is the fact that you can utilize it right from your Gmail. At the same time, it is a distraction-tremendous information overload. I am sure they will work those things out in the near future. I wouldn't be surprised if Google Wave is somehow integrated into Buzz in the near future-it just makes perfect sense..... If you are on there, I am 'haroldcabezas' … more