The IAB (Interactive Advertising Bureau) Smartbrief is a daily email newsletter that gives a brief synopsis on the top news stories in the advertising, online, marketing and media industries.
Being an online advertising sales person, it is paramount for me to stay atuned to what is happening in my industry and have a good understanding of the internet ecosystem. The IAB smartbrief affords me the ability to consume pertinent information in an easy to read, summary based newsletter. I can scan this email every morning, click on the articles of interest for more details, and become informed in a timely fashion.
The newsletter is broken down into sections: 1. Marketing Trends and Research 2. Company Watch 3. Agency News 4. Marketer News 5. Featured Content 6. Interactive Media 7. Statistics 8. IAB News 9. Smart Quote
Smartbrief also gives industry job listings at the bottom of the newsletter, which I find fun, because it's always good to know what job opportunities are out there.
The IAB Smartbrief is a necessary tool for all professionals because it forcefeeds you daily industry news.