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Let's Move! is a campaign to end childhood obesity in the United States. The campaign was started by First Lady Michelle Obama. The initiative has the goal of "solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight."

The campaign was announced on February 9, 2010 by the First Lady. She indicated the campaign would encourage healthier food in schools, better food labeling and more physical activity for children. On the same date, President Barack Obama signed a presidential memorandum creating the Task Force on Childhood Obesity to review current programs and develop a national action plan.

Let's Move! seeks to combat the epidemic of childhood obesity and encourage a healthy lifestyle through "a comprehensive, collaborative, and community-oriented initiative that addresses all of the various factors that lead to childhood obesity [. . .] engaging every sector of society that impacts the health of children to provide schools, families and communities the simple tools they need to help kids be more active, eat better, and get healthy."
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Quick Tip by . January 07, 2011
posted in Grist
Let's Move! is a wonderful and well-intentioned initiative by Michelle Obama, however, its inception was not met without trepidation. Funding the program by cutting the food stamps program is hardly the most ideal solution, but may be worth the benefits of a program such as Let's Move! In order to enact change, the government has to make tough decisions, but also take risks. Hopefully families will learn to encourage their children to eat healthier and LESS (for the average American family consumes …
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