The Please Recycle campaign is an industry-wide public education campaign the Magazine Publishers of America is undertaking with its member publications to get readers to recycle their magazines when they are done enjoying them. The centerpiece of the campaign is a pair of please recycle logos that MPA will be working with its members to prominently display in every issue of their magazines. The key objectives of the campaign are to overcome the lack of public awareness that magazines can be recycled in the vast majority of communities in the U.S. and, thereby, increase the percentage of used magazines that are recycled.

MPA is working with its members on several other educational initiatives, including a revised, in-depth, environmental handbook covering all the environmental issues relevant to magazine publishing, and creating an environmental resources section on the MPA website. In addition, MPA is pursuing several initiatives to improve magazines environmental performance. These include improving retail sales efficiency for magazines sold at newsstands and other retail outlets and encouraging an increase in the availability and use of magazine papers certified for sustainable forestry harvesting practices.