The length of a post can run from one paragraph to a 7,000 word essays. Whichever one you use is up to you. The key really isn’t the length of the post as it is the frequency of the posts. Some blogs do short posts because they do a dozen posts per day. Some make very long posts but only update two to three times per week. The key thing in both cases is being consistent in the posting frequency.
Personally, I like to keep my post between 200 to 1000 words. Sometimes I will do more than 1000 words if the topic requires it, but my general rule is to use only enough words to get my point across. Your reader’s time is valuable and you don’t want to waste it with a bunch of fluff. The reason I do the 200 words minimum is so I have enough words to wrap my Google box ad. If I make a post that has less than 200 words, like a video post, then I will leave out the Google ad.
Post Frequency Is Much More Important Than Post Length Nothing turns off a blog reader more than seeing a blog updated once per day for a week, then suddenly no updates at all. If you’re going to update your blog once per day (or whatever frequency you choose), then stick to it. Don’t be an on again, off again blogger. Your blog will never grow if you do that.
I think a blog should be updated everyday because that’s what blogs are for. There is always something going on in the industry or niche you’re covering. If you have nothing to write about then it just means you’re not really looking. I can do way more than the three to five posts per day that I’m doing right now but I don’t because I do not want to give the reader information overload.
Updating on a daily basis has many benefits. It encourages readers to check your blog everyday or subscribe to your RSS feed. Google also likes frequently updated blogs and will send the bot more often to index your site.
Posting frequency is so important that many big blogs will hire guest bloggers to take over the posting duties when the main blogger goes on vacation. Remember, the key is to be consistent in the frequency of your blog updates. Make a commitment to do X number of post per week for a year. You’ll see some amazing things happen.
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