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“Since I'm mostly a MAC cosmetics girl, I don't venture to Sephora too often, but when I just so happen to be around one, I can't help but be gravitated into it, and the worse/best
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Sephora is the leading retailer of cosmetics in the United States and second in Europe.  With 91 stores in the US and 400 in Europe, Sephora is continuing to expand primarily with their website, sephora.com, which showcases over 14,000 beauty products.  The concept of the store emphasizes freedom, pleasure and beauty and institutes a lifetime return policy.

Sephora opened its first US store in New York in 1997. Its North American headquarters are located in San Francisco, with marketing offices in New York City. Sephora is a division of Moet Hennessy Louis Vuitton. Sephora is known for their sampling program and for their life time return policy.

The Sephora Beauty Insider is a rewards program that offers customers coupons, discounts, and points for frequent buyers. The program is available to all Sephora customers and is free for sign-up. Each dollar spent is equal to one point, every one hundred points offers a free "deluxe" sample-size product. Beauty Insider members also receive sample-size gifts on their birthday.

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