A salon brand nail polish
Sephora opened its first US store in New York in 1997. Its North American headquarters are located in San Francisco, with marketing offices in New York City. Sephora is a division of Moet Hennessy Louis Vuitton. Sephora is known for their sampling program and for their life time return policy.
The Sephora Beauty Insider is a rewards program that offers customers coupons, discounts, and points for frequent buyers. The program is available to all Sephora customers and is free for sign-up. Each dollar spent is equal to one point, every one hundred points offers a free "deluxe" sample-size product. Beauty Insider members also receive sample-size gifts on their birthday.