7 For All Mankind (often referred to simply as Seven or Seven Jeans) is brand of a designer jeans owned since 2007 by the VF Corporation. Prior to its acquisiition by VF, Seven Jeans was a California-based designer jeans company founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Los Angeles, California.
7 for All Mankind began by designing women's jeans. It later introduced a men's jeans line in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Western Europe, Canada, and Japan.
The two partners brought in Peter Koral of L'Koral for financial backing. Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Fashion denim had not been seen in the United States for over 20 years and the most popular style for apparel was baggy, street-inspired jeans. Focusing on women's denim bottoms, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets. A myriad of designer denim upstarts followed Seven in Los Angeles, making it the world center for casual fashion.
7 For All Mankind jeans are often rather tight and low-rise ...