Seventh Generation is a company that sells cleaning, paper, and personal care products. The company was founded in 1988 and is based in Burlington, Vermont. The name "Seventh Generation" comes from the Great Law of the Iroquois; "In our every deliberation, we must consider the impact of our decisions on the next seven generations." The company focuses on sustainability and the conservation of natural resources. Seventh Generation uses recycled and post-consumer materials in its packaging and biodegradable, phosphate and chlorine free ingredients in its products.