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“Intense sweet fruity taste.”
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About this topic


Skittles is a brand of fruit-flavoured sweets, currently produced and marketed by the Wm. Wrigley Jr. Company, a division of Mars, Inc.. They have hard sugar shells which carry the letter S. The inside is mainly sugar and hydrogenated vegetable oil along with fruit juice, citric acid and natural and artificial flavours.


History and overview

Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import candy. In 1982, domestic production of Skittles began in the United States. On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media
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Candies, Skittles Candy, Mars Snackfood, Skittles, Taste The Rainbow


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