|
Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Wiki

Small Business Saturday is an American shopping holiday created by American Express, held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. First celebrated on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.

In 2010 the holiday was promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders,[1] and also gave rebates to new customers to promote the event.[2][3]

American Express publicized the initiative using social media, advertising, and public relations. At least 41 [1] local politicians and many small business groups in the United States issued proclamations concerning the campaign,[4][5][6] which generated more than one million Facebook "like" registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday (which had existed since early 2010) and #smallbizsaturday.[2]

Cinda Baxter, founder of the 3/50 Project, was a national spokesperson for Small Business Saturday. The 3/50 Project encourages consumers to commit to spending $50 of their current monthly budgets with independently owned small businesses they care about.[3]

The Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and was used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday). The hashtag was used in a manner similar to #FollowFriday to highlight favorite local businesses.

edit this info

Details

Select a category and then fill in some basic details that someone might want to know about this topic.
What's your opinion on Small Business Saturday?
rate
58 Ratings: +4.0
You have exceeded the maximum length.
More Small Business Saturday reviews
Quick Tip by . November 24, 2012
Today is Small Business Saturday.  If you have a chance why don't you get out and support your locally owned businesses today.  By patronizing your local businesses you are helping to strengthen the economy in your community.  Stop and think of what life would be without them.
review by . November 26, 2011
Why you should take part in Small Business Saturday this year.
For as long as I can remember I have always had a soft spot in my heart for locally-owned businesses.  I make it my business to support them whenever I can.  This is something that I feel very strongly about.  Aside from the fact that I derive a great deal of satisfaction of walking into a place "where everybody knows your name" I find that I usually get much better service in these stores.  Very often the owner is right there on the premises and he/she is quite willing …
Photos
Small Business Saturday
Small Business Saturday
Related Topics
Logo

Online shopping website

Cartridge World

Ink and toner refilling retailer

Sears Canada

Departmental Store

© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
()
This is you!
Ranked #
Last login
Member since
reviews
comments
ratings
questions
compliments
lists