Mark Rayner has created a very funny yet serious work along the lines of a Max Barry novel (see Company, Syrup, Jennifer Government). Blake Givens works for an ad agency. It is a ho hum life. Then one day his refridgerator screen starts talking to him. Apparently, the Internet has somehow evolved to a living being and the computer device that monitors Blake's food supply is the focal point. The new entity calls itself Zathir and has turned off all digital devices around the world and wants Blake to be its spokesperson to all the world's leaders.
Zathir uses bad grammar and types in fonts that seem to annoy Blake in a humorous way. Blake will later enlist the aid of his co-worker Lyca to bring some sense back to his life and try to deal with the ever demanding Zathir. Meanwhile with the Internet and most forms of communication shut down people look for alternate means of entertainment. An overweight drunkard starts calling himself "Lord Sona" and starts entertaining people in bars with poetry readings.
Other cults seem to spring up lead by one of Blake's co-workers, Will who miss Facebook and Twitter and invent manual means to post their statuses. The book is entertaining throughout and it is amusing when Zathir tries to inhabit human minds so it can experience human feelings but is totally turned off to human physical contact (think Sheldon from The Big Bang Theory).
Rayner has created a very entertaining and fairly fast read. I have to look for more of his work.
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