The Lance Armstrong Foundation (LAF) is a United States501(c)(3)nonprofit organization that provides support for people affected by cancer, founded in 1997 by cancer survivor and champion cyclist Lance Armstrong. The LAF states that its mission is 'to inspire and empower' cancer sufferers and their families, under the motto "unity is strength, knowledge is power and attitude is everything". The LAF also aims to provide practical information and tools for cancer sufferers in a, public health and research. The organization is based in Austin, Texas.
The Livestrong wristband is a yellow silicone wristband (a gel bracelet) launched in May of 2004 as a fund-raising item for the Lance Armstrong Foundation. The wristband itself was developed by Nike and their ad agency Wieden+Kennedy.
Let's face it, it takes a lot to deal with cancer. While October serves as a month of awareness for it's potential to take away precious life, for millions of people in the US alone, this is unfortunately an everyday routine - acknowledging the realities of a cancer diagnosis. For myself personally, I've been deep in the trenches, fighting the war on cancer in my community, my family and even in my own life. For every person I have lost to the disease, including my … more