Deirdre Maloney establishes the four M's of running a successful nonprofit organization. They are management, money, marketing and measurement. She explains why these four components are essential for running a nonprofit compamy. I have a greater appreciation for the four M's because I work for a nonprofit. I enjoyed reading about reading about her personal challenges of running a nonprofit organization that provides services to people living with AIDS. She briefly describes the types of … more
The Mission Myth- Building Nonprofit Momentum Through Better Business is an excellent book on how to manage all aspects of a non-profit organization. A non-profit functions very much like a for profit business. Both business structures require management, money, marketing and measurement. The Mission Myth begins with an inspirational story of a struggling entity- The Colorado Aids … more
What's your opinion on The Mission Myth:Building Nonprofit Mome...?