Tom's of Maine was founded by Tom and Kate Chappell in 1970 with just US $5000. The company is based in Kennebunk, Maine, in the United States. The company now has approximately 150 employees and 90 oral and body care products sold at more than 40,000 retail outlets worldwide. They sell soap, toothpaste, deodorant, shaving cream, mouthwash, and similar products. Their fluoride toothpastes are the only natural alternatives to earn the American Dental Association's Seal of Acceptance.
As of 2005, Sodium Lauryl Sulfate has been added to some of the products including toothpaste.