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Urban Decay
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Urban Decay is an American cosmetics company founded in 1996 by David Soward, Wende Zomnir, Patricia Holmes, and Sandy Lerner. There was a significant dispute as to whether Sandy Lerner wrongfully ousted her former friend and horse trainer, Patricia Holmes, from a "founders role" in the upstart brand. The brand is primarily sold in mid to high-end beauty stores, such as Ulta, Sephora, and recently Macy's. Urban Decay was bought by Moet-Hennessy Louis Vuitton in 2000, before being sold again in 2002 to the Falic Group. In 2009 it was acquired by Castanea Partners, a private equity firm. The label is based in Newport Beach, California, and has a distribution center in Hallandale Beach, Florida.

Urban Decay claims not to employ animal testing in the creation of its products, and marks on its website which products are considered vegan. It also offers 100% synthetic fiber makeup brushes, including blush and powder brushes, made from taklon as an alternative to typical brushes constructed from animal hair.Every item that is 100% vegan is denoted on the website by a paw print, which means it is "Marley Approved", Marley being the dog of an Urban Decay executive. Additionally, they have received approval by The Coalition for Consumer Information on Cosmetics and PETA's 5th Annual Best Cruelty-Free Cosmetics Line award.
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