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IZZE (pronounced ih-zee) is the brand name of a line of carbonated juice drinks produced by the IZZE Beverage Company in Boulder, Colorado. The drinks consist of approximately 70% pure fruit juice, and 30% seltzer water. IZZE contains no refined sugars, no caffeine, and no artificial ingredients of any kind.

IZZE drinks are sold at Starbucks and other coffee shops, health food stores, grocery stores, and Target stores across the western hemisphere. Some schools even include IZZE as part of an effort to offer more nutritional lunches. IZZE founded its own charity program, Project Reach, to work in cooperation with the Global Education Fund.

On September 26, 2006, IZZE Beverage Co. was purchased by PepsiCo. PepsiCo announced plans to leave IZZE as is, only assisting with marketing efforts.

The name IZZE comes from Isabel, the daughter of one of IZZE's co-founders, who is known as "Izze" by friends and family.

There have been ten flavors of IZZE:

    * Blackberry - Introduced May 2003
    * Grapefruit - Introduced May 2003
    * Lemon - Introduced May 2003 Discontinued 2007
    * Pear - Introduced May 2003 Discontinued February 2008
    * Clementine - Introduced February 2004
    * Blueberry - Introduced April 2004
    * Pomegranate - Introduced March 2005
    * Apple - Introduced April 2006
    * Cranberry - Introduced November 2006 Discontinued December 2006 Only available at Starbucks.
    * Peach - Introduced March 2008
    * Birch - Introduced April 2009
    * Ginger - Introduced April 2009
    * Lime - Introduced April 2009

The first extension of the IZZE product. IZZEesque differs from the original product in that it is a lower calorie beverage, using crystalline fructose as a sweetener.

    * Black Raspberry - Introduced June 2007
    * Limon - Introduced June 2007
    * Mandarin Orange - Introduced June 2007

The latest extension of the IZZE brand is supplemented with 10% USRDA Vitamin C, Vitamin B6 and Niacin.

    * Apple - Introduced 2008
    * Blackberry - Introduced 2008
    * Clementine - Introduced 2008
    * Grapefruit - Introduced 2008
    * Pomegranate - Introduced 2008
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Quick Tip by . August 20, 2009
I like the grapefruit one but it's too sweet to drink the whole thing. They sell it at Chipotle :)
Quick Tip by . August 20, 2009
posted in Gourmand
got addicted to izze's delicious fizziness while pregnant, and it's stuck as one of my fave beverages around. great flavors!
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