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Baked! Lay's
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Baked Lays: The Chip that Roared by Joel "I can never eat just one" Comm

It's crunchy. It's salty. It's not fattening. It's not immoral or illegal either. It's the biggest thing since potato chips. Well, I guess that's not totally true. After all, it IS a potato chip.

Since Frito-Lay introduced Baked Lays at the start of 1996, they have created a wave of loyal followers that are sweeping the nation. From coast to coast, grocers are having a hard time keeping bags on the shelf. In fact, as a recent Baked Lays convert, I attempted to track down one single bag at five, count 'em, five local grocery stores. Merely turning the corner into the chip aisle revealed a large empty row on the shelf. There were no Baked Lays! Disappointed, dejected, and craving the taste of this low-fat treat, I considered purchasing another chip. But the thought was brief, as I knew nothing else would satisfy my urge.

Even now, I long for that wonderful feel of a unbroken chip, in it's 'potato' shape. I wish for the satisfying crunch as the delectible snack is met by my teeth. And I dream of finishing a bag, only to find a dozen more in my pantry. I've got to snap out of it! But I, like many Americans, have found a new taste. And we want our Baked Lays!

So what's with the hysteria? Why is America going bananas over a potato chip? There are plenty of chips on the market, and many claiming to have lower fat content. And there are plenty of snack foods with no fat in them at all. Apparantly, ...

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Related Topics
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a type of chips

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