Swedish Fish are chewy winegum candies especially notable apart from other varieties of winegums in Sweden. They have been developed with special flavors specifically for the North American market by the Swedish candy producer Malaco, which exports products to North America.
In 1958, Malaco, a Swedish confectionery manufacturer, expanded its business by exporting a few of their products to North America. Various licorice ribbon and licorice lace candies were the first products to be exported.
Malaco's export trade grew and in the late 1960s and early 1970s, Swedish Fish and Swedish Berries (identical in composition but in the shape of berries) were developed specifically for the North American market.
Today the Swedish Fish consumed in North America are made in Canada by the Cadbury Adams Company. The fish are distributed in the U.S. by Cadbury Adams USA in Parsippany, New Jersey. In the UK Swedish Fish can be found in IKEA's Swedish Food section, including the salmiak flavour.
The flavor varies with lly colored red with a flavor unique to the candy, they are now also available in orange, yellow, green, and purple. Swedish Fish flavored orange is orange, yellow is lemon, green is lime, and purple is grape. The fish come in two different sizes. Initially, the smaller fish came only in red; now fish of both sizes are available in multiple colors and flavors.