Tapatío is a mass produced brand of hot sauce produced in Vernon, California, that can be found at many grocery stores in the United States. It comes in four sizes: 5, 10, and 32 fl oz., and 1 gallon (148, 296, 946 ml and 3.785 liters), as well as in 7 gram packets.
The hot sauce is named "Tapatío", the name given to people from Guadalajara, Jalisco, because the company's founders come from Guadalajara. Many Mexican restaurants feature a bottle of Tapatío on the table. It is exported to Mexico, Canada, Central America and a few countries in Europe.
The product slogan is "Es una salsa ... Muy salsa" (roughly translated as: "It's a sauce that's... very saucy!")
The Tapatío Hot Sauce company was started in 1971 by Jose-Luis Saavedra, Sr., in a 750-square-foot (70 m2) warehouse in Maywood, California. In 1985, the company moved to a 8,500-square-foot (790 m2) facility in Vernon, California, 5 miles (8.0 km) from Downtown Los Angeles. Although bigger than the first location, the new factory had a single loading dock and limited storage space, which created a new series of problems for the company. After a long search, a site was found where for a developer to custom-build a new 30,000-square-foot (2,800 m2) facility, which Tapatío presently occupies. The new factory has several loading docks and a fully automated production line.
Mr. Saavedra's two daughters are company employees. Dolores Saavedra handles the company's legal matters and Jacquie Saavedra runs the business office.