I bought it mainly because I'd like a purple color phone. However, this one comes packed with a lot of cool features like touchscreen 3" TFT, 3G with video chat capability coupled with widget & pocket applications. It's Made in Korea. I had an older LG phone which I thought has reasonably good battery life as well. Last, but not least, is the great price; at less than US$150 without a contract, it's a good bargain as far as I'm concerned.