|
Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Lunch » Tags » Beer » Reviews » Carlsberg

Carlsberg

1 rating: 5.0
Beer
1 review about Carlsberg

A Quick Tip by djevoke

  • Oct 31, 2011


This ad is so refreshing and a great lesson in overcoming prejudice. Usually, beer companies rely on sports, sex, and cold mountains to sell beer. Carlsberg thinks out of the box and sets up this guerilla marketing campaign. They set up cameras in a movie theatre packed full of biker dudes that appear intimidating. They left two seats open in the middle of the theater and then, unsuspecting couples bought tickets to the movie. Some couples leave, some voice their disgust but, the ones that overcome their prejudice are rewarded. The ad has gone viral with over 7 million views on YouTube to date. Kudos for original marketing/advertising, Carlsberg!
Share  
(0)
(0)
(0)
(0)
Was this helpful?
3
Post a Comment
October 31, 2011
That is very cool indeed. Very creative and surprising! Bud Lite does rely on comedy though....
 
1
What's your opinion on Carlsberg?
rate
1 rating: +5.0
You have exceeded the maximum length.
Photos
Carlsberg
Details
Original Video Uploader: YouTube
Related Topics
Lone Star Beer

Food beverage

Margarita

Most common of tequila-based cocktails, made with Triple Sec

Poleeko Gold Pale Ale

Anderson Valley Brewing Co Pale Ale

Beer

The world's oldest and most widely consumed alcoholic bevera

© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
()
This is you!
Ranked #
Last login
Member since
reviews
comments
ratings
questions
compliments
lists