Dr. Tracy Tutenis an associate professor of marketing at East Carolina University, where she teaches advertising and social media marketing. Tuten is the author ofAdvertising 2.0: Social Media Marketing in a Web 2.0 Worldand coauthor of the textbookSocial Media Marketing. Frequently quoted in the press, including inThe New York Times,Brandweek, and theWashington Post, she is a leading contributor to industry views on branding. An award-winning scholar, her research has appeared in such journals asPsychology & Marketing, and theJournal of Business Research, among others.
Through a friend of a friend, I was asked if I'd be interested in reading Advertisers at Work by Dr. Tracy Tuten. That wouldn't be my normal reading area of interest, but I've been called an "eclectic reader" more than once. :) What I got was far more than I expected, even if I'm not in the advertising field. This was a valuable read for me on a number of levels. Contents: Introduction; Chris Raih, Co-founder and Managing Director, Zambezi; … more