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American Apparel was founded in 1988 by Dov Charney. Although the company produced clothing in Mexican sweatshops early on, all opperations were moved to Los Angeles by 2000, and the brand began to position itself as a progressive corporation. AA employees earn an average of $13 per hour and receive benefits--including healthcare, paid sick and vacation days, company-subsidized lunches, ESL training--not often associated with factory workign conditions.

In 2003, the company began to shift its rhetorical model from "sweatshop free" to "vertically-integrated." The shift highlighted the company's insistence upon designing, producing, and retailing items of clothing at a single site. The model would allow the company to expedite the process of bringing an item of clothing to market while still keeping emphasis on the original values of made-in-the-US production.

A fortune 500 company, American Apparel exceded $124 million in revenue for 2004. The company has opened retail locations througout the United States, Canada, and western Europe, as well as a handful of stores in Mexico, Korea, Israel.
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Founded:  Los Angeles, CA
Headquarters:  Los Angeles, CA
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Quick Tip by . June 14, 2010
Good if you need un-convntional clothing for a costume or something...but I wouldn't wear the stuff everyday.
Quick Tip by . March 11, 2010
I don't have a single thing from American Apparel, and I feel very out of it because of that! I think I need to jump on the bandwagon!
review by . April 18, 2009
American Apparel
Perhaps I am becoming a cranky old man, but I am frustrated with the increased prices on everything. lately, especially during this recession.  Since when did a soda at a restaurant become $2.50-$3.00 a glass ... and why are almost all arcade games a dollar, including driving games, where even if you win the race, you don't get to drive again without coughing up another four quarters.    American Apparel launched in 1997, but didn't hit big amongst hipsters until around …
Quick Tip by . August 22, 2009
the store everyone loves to hate. Probably because they don't look good in spandex. My numba 1 'til I die.
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