The Buckle, Inc. (NYSE: BKE) is an upscale retailer selling apparel, footwear and accessories for young men and women. Buckle began as a men's clothing store in 1948 in Kearney, Nebraska. The first store was founded by David Hirschfeld and operated under the name "Mills Clothing". His son Dan took over the operations in 1965. In 1967 a second store was purchased and operated under the name "Brass Buckle". At that point the company began selling more casual men's clothing and by the early 1970s Brass Buckle had developed into a denim-based store and also sells many tattoo-inspired apparel. In 1977 the company introduced women's apparel. Brass Buckle changed its' name in 1991 to The Buckle and in 1992 the company went public on the NASDAQ and traded as BKLE. In 1997 The Buckle moved to the New York Stock Exchange where it now trades under the symbol BKE.