Headquartered in Paris, Christian Dior S.A. (more commonly known as Dior) is a French high-fashion clothing retailer which owns the major luxury company, Moët Hennessy • Louis Vuitton. Alone, Christian Dior S.A. itself controls 42% of LVMH assets. The Dior label is the namesake of designer Christian Dior who launched the haute couture empire in 1946. Christian Dior Couture, a division of the whole House of Dior, designs and produces some of the world's most coveted haute couture, as well as luxury ready-to-wear fashion, menswear and accessories. Today, Dior operates about 160 boutiques worldwide with plans to open more in the coming years.
Competitors to the House of Dior include, among many, the fashion houses of Chanel, Gucci, Versace, and Prada.