Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech)
“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to … see full wiki
Outsmarting Google is a bit of a misnomer. It's not about tricking Google into giving your site a high page rank. In other words, you won't hear useless advice like keyword stuffing or hiding that will get your site black marked. Instead, this book is much more practical, seeking to teach us the things that will help build trust with Google which in turn will make our website appear earlier in key search engine results.
Although people are becoming more aware that quality content is key to bringing potential customers to their sites, there is still quite a lot of misunderstandings about the significance of page rankings. Many will still do anything to get their rank up. To this end, they plant links on link farms which inevitably backfires. Next, they try to optimize keywords in their site content. When they go overboard, of course, Google freezes them out.
Building trust with Google takes time. Yes, there are ways and means to help that process along. Outsmarting Google even provides a lot of good advice for doing so. However, the best advice this book provides is to create a website that provides quality content for potential customers.
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