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 “There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.”     —Peter Shankman

 

Outsmarting Google

Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO!

 

If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know!

 

New high-profit SEO solutions for every marketer, entrepreneur, and site owner!

•           Uncover SEO myths and outdated techniques that no longer work

•           Leverage Google’s deep knowledge of how and why people search

•           Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time

•           Understand what’s really involved in choosing the best keywords

•           Acquire links that help, and avoid links from “bad neighborhoods”

•           “Age” your sites to build trust and escape the dreaded Google “sandbox”

•           Use Google AdWords to cost-effectively complement SEO and cover your “long tail”

•           Convert SEO results into paying customers

•           Optimize for Facebook, Twitter, and YouTube

•           Improve performance on Bing and Yahoo! without compromising your Google ranking

•           Prepare for brand-new trends in personalized and real-time search

 

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review by . September 12, 2011
Outsmarting Google is a bit of a misnomer. It's not about tricking Google into giving your site a high page rank. In other words, you won't hear useless advice like keyword stuffing or hiding that will get your site black marked. Instead, this book is much more practical, seeking to teach us the things that will help build trust with Google which in turn will make our website appear earlier in key search engine results.     Although people are becoming more aware that quality …
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