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Here is the Table of Contents fromOwn Your Niche:

Introduction: Removing the Hype from Internet Marketing
 
Chapter One: Why Niches Rule
Choosing a Niche
How to Identify Your Niche Focus
Research Your Niche
Making the Decision to Shift Your Focus
Develop Your Niche Identity
Entrepreneur Interview: Anita Campbell, Small Biz Trends
 
Chapter Two: Establish Your Authority in Your Field
How Authority Works
How to Claim Your Authority
It All Begins with Great Content
Types of Content You Can Create
Entrepreneur Interview: Karl Palachuk, Small Biz Thoughts
 
Chapter Three: Build Your Audience and Engage Community
General Networking vs. Community Networking
Community Marketing Methods
Strategic Referrals
Entrepreneur Interview: Melinda Emerson, Small Biz Lady
 
Chapter Four: Turn Your Website into a Client Conversion Machine
How to Write Great Website Copy
E-Commerce Implementation
Converting Site Visitors into Buyers
Entrepreneur Interview: Kathleen Reale, Be Free for Me
 
Chapter Five: Increase Website Traffic
SEO Basics
Incorporating Photos and Video
Improving Linkability
Other Important SEO Strategies
Entrepreneur Interview: John Paul Aguiar, Money Dummy Blog
 
Chapter Six: Blogs Rule
How a Blog Benefits Your Business
Developing Blog Content
Blog Promotion Strategies
RSS Feeds
Entrepreneur Interview: Shasta Nelson, Girlfriend Circles
 
Chapter Seven: Social Media Simplified
How Social Media Can Benefit Your Business
What to Share on Social Media
Facebook Basics
Twitter Basics
LinkedIn Basics
Google Plus
Social Media Time Management
Entrepreneur Interview: Neal Schaffer, Windmills Marketing
 
Chapter Eight: Content Marketing Tactics
Social Bookmarking
Promote with Video
Podcasts and Audio Recordings
Teleseminars and Webinars
Article Marketing
Information Products
Presentations
Tracking Content with Google Alerts
Entrepreneur Interview: Denise O'Berry, The Small Business Edge
 
Chapter Nine: Hype-Free Internet Marketing
Internet Radio
Google Places
Yelp
Superpages
Paid Search Engine Placement
Monitoring Site Traffic
Federal Trade Commission (FTC) Guidelines
Entrepreneur Interview: Roger C. Parker, Published and Profitable
 
Chapter Ten: E-Newsletters and Email Marketing
Creating an Effective Newsletter
Newsletter Topic Ideas
Email Deliverability
The CAN-SPAM Act
Entrepreneur Interview: Deborah Shames, Eloqui
 
Chapter Eleven: DIY PR
Getting Media to Come to You
Elements of a Media Kit
Search-Engine-Optimized Press Releases
How to Write a Press Release
Reaching Media with Email
Fifty Reasons to Contact the Media
Be Prepared When the Media Calls
Entrepreneur Interview: Maria Nemeth, Ph.D., Academy for Coaching Excellence
 
Chapter Twelve: Internet Revenue Streams
Google AdSense
Affiliate Sales
Information Products
Online Events
Paid Content
Entrepreneur Interview: Al Lautenslager, Market for Profits
           
Chapter Thirteen: Build Your Audience Offline
Professional Speaking
In-Person Events
Lead a Group
Business Networking
Direct Mail
Publish a Book
Publish an Ebook
Corporate Sponsorships
 
Directory of Resources
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review by . April 29, 2012
This Book Is Power Packed with Ready-to-Use Information
If you are looking for a way to increase the visibility of your business and establish your authority or expertise in your field, then you need to get a copy of OWN YOUR NICHE. As Chandler writes in the introduction, "Own Your Niche is about getting visibility with the right audience online and offline in a high-integrity way. It's about checking in with your instincts, questioning the advice you've heard and communicating with your audience with authenticity, in a way that feels right …
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