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Donald A. Norman is the Breed Professor of Design at Northwestern University, a former Vice President at Apple Computer, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and The Design of Everyday Things. He lives in Palo Alto, California, and Evanston, Illinois.

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review by . June 23, 2013
I have always been a big fan of good design, but have never really had an opportunity to read much about it from those who make design their living. Recently, thanks to some advanced prototyping and manufacturing tools that have become widely accessible, I've been dabbling into design and have made a few of my own gadgets. At the same time I came across this book in the local public library, and thought it would be a good reading material to go with my fledgling design hobby. However, the book turned …
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