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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview

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"The advice in The Media Training Bible is both timely and timeless, filled with hands-on guidance that can be applied immediately." - Michael Sebastian, Managing Editor, Ragan's PR Daily "Don't pitch stories and … see full wiki

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Essential Information for Dealing with the Media

Jan 26, 2013

by terrywhalin
posted in Cafe Libri: Reviewing Books & More

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When you see a television interview, watch it carefully and you will see that some people have short, easy-to-digest answers while others tend to ramble. Also you will observe some people always manage to slip into their conversation about their key point or their new product without being offensive.

You may wonder how they pull off such successful interviews. It is not by accident. They are showing their own savvy skills with the media. You need the insights in THE MEDIA TRAINING BIBLE.

When I want to learn a specialized skill like media training, I turn to an experienced expert like author Brad Phillips. For years, he has been a broadcast journalist and worked with well-known broadcasters like Ted Koppel and Wolf Blitzer. His ABC and CNN experience combined with his years of working with top executives on the topic of media, make Phillips someone who knows the inside information about working with journalists and reporters.

Whether you need to know the basic ground rules to working with the media or insights on answering tough questions or just understanding the different types of media formats, you will find important information inside THE MEDIA TRAINING BIBLE. Whether you are a small business owner, a book author, a CEO or working at a nonprofit, I recommend this book.