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The Patrón Way Photos

Martin and I chilling
Martin and I Chilling: Martin and Ilana Edelstein chilling at home on the Marina Peninsula Beach.
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John Paul DeJoria
Me with John Paul DeJoria: Ilana Edelstein with John Paul DeJoria and his wife, Eloise, being escorted into the Rodeo event at the Burbank Equestrian Center.
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Patron Bottles: A sampling of the Patron bottle evolution, beginning with one of the early glass stopper versions (second from left).
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One of the Originals: One of the original Patron girls, Heather, holding one of the original Patron bottles with a glass stopper.
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review by . June 05, 2013
I knew that Patron tequila seems to be marketed as a high-end brand, but not being into the spirit, I didn't know much about it. Ilana Edelstein's book The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand filled in the history of the brand for me, and it's an interesting read. While it's marketed as a business book, it reads more like an insider's view of the birth and rise of Patron, complete with mystery, love, heartbreak, and political …
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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
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