Unique: Telling Your Story in the Age of Brands and Social Media
"Read this book and let the superbly capable Phil Cooke carry you into the future." — Eric Metaxas, best-selling Author "Phil Cooke understands the power of branding. Read this book, and you will never again look … see full wiki
Admittedly it is a challenge to get your story through the noise of the media and be UNIQUE. Media Consultant Phil Cooke knows about how to use the power of storytelling. In 2008, he published BRANDING FAITH yet the world of branding is an ever-changing target. In this book, he completely updates and reworks his former book with a new title and new information.
I never read the previous book but I loved the information in UNQIUE. It is easy to digest and each chapter ends with a thoughtful "Take Your Thinking Deeper" where the reader can apply the information and insight to their own brand development.
In the chapter, "The Power of Perception," Cooke writes, "As a producer, director and media consultant in Hollywood, perception is my business. I deal in the visual world of products and people and how they are perceived by the viewing audience. Today, in a media-saturated culture, perception is the currency of commerce." (Page 57)
UNIQUE will give you some action steps to strengthen your brand and be able to tell your story to others and gain a hearing. I recommend it.
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