I've been using this soap nearly exclusively since 1967 - and the only times I used something else was when I was in a country where it was not conveniently available.
My reasons are twofold. First, this soap lathers up quickly and thoroughly cleans my body without leaving a film. Second, this is the only soap I have tried that does not leave a ring in a shower or bath.
It's lightly scented, but not in an obnoxious way, and the formula seems to have undergone over minor changes over the years. I have relatively sensitive skin and this has never caused any reaction. Some soaps I have used do cause minor skin irritation, which is yet another reason why I am loyal to this brand.
Now for the back story - my first encounter with Zest came when I reported to Navy boot camp in February 1967. The first thing we were told was to throw away the soap we brought with us and purchase Zest. The reason was this was the only soap back then that did not leave any residue, making it a little easier to achieve the spit and polish look for the showers when inspection time came around. That so impressed me that I never considered switching brands, and to this day the soap leaves my bath and shower scum free.
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