Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Burger King > Wiki


Burger King (NYSEBKC), often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporatedMiami-Dade CountyFloridaUnited States. The first restaurant was opened in Miami, Florida in 1954 by James McLamore and David Edgerton, and has since used several variations of franchising to expand its operations. Burger King Holdings Corporation is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. It is a publicly traded company with investment firms of TPG CapitalBain Capital and Goldman Sachs Capital Partners each owning about 25% of the company.

At the end of its fiscal year 2008, Burger King reported that there are more than 11,550 outlets in 71 countries; 66% are in the United States and 90% are privately owned and operated. The company has more than 37,000 employees serving approximately 11.4 million customers daily.[3] In North America, franchises are licensed on a per store basis, while in several international locations licenses are sold on a regional basis with franchises owning exclusive development rights for the region or country. These regional franchises are known as master franchises, and are responsible for opening new restaurants, licensing new third party operators, and performing standards oversight of all restaurant locations in these countries; The largest example of a master franchise is Hungry Jack's, which exclusively owns, operates or sub-licenses over 300 restaurants in Australia.

The Burger King menu has evolved from a basic offering of burgers, fries, sodas and milkshakes in 1954 to a larger, more diverse set of offerings that includes several variations of chickenfishsalads and breakfast. The Whopper, a sandwich that has since become Burger King's signature product, was the first major addition to the menu by Mr. McLamore in 1957. Not all introductions have had the success of the Whopper; BK has introduced many products which failed to catch hold in the marketplace. Some products that have failed in the US have seen success in foreign markets, where BK has also tailored its menu for regional tastes.

The company's "Golden Age" of advertising was during the 1970s when it introduced its mascot the Magical Burger King, a memorable jingle, and several well known and parodied slogans. Beginning in the early 1980s, its advertising began to lose focus; a series of less successful ad campaigns created by various agencies continued for the next two decades. In 2003, Burger King set about resuscitating its moribund advertising with the hiring of the Miami-based advertising agency of Crispin Porter + Bogusky (CP+B). They completely reorganized Burger King's advertising with a series of new advertisements centered on a resuscitated Magical Burger King character. 
edit this info


Select a category and then fill in some basic details that someone might want to know about this topic.
What's your opinion on Burger King?
83 Ratings: +1.1
You have exceeded the maximum length.
More Burger King reviews
Quick Tip by . October 20, 2010
Nice tasty burgers at times. Prices can be scary though. Hershey Sundae Pies and the Stacker. BK Onion RIngs are great since I don't like onion rings.
review by . November 30, 2009
Hunger pangs are what made me do it. I shouldn't have done it, but I did it. Why did I do it? Because I wanted something cheap, fast and, yes, good. I wanted to be in and out. I wanted to eat my food and be back to work. I'm American. This is what American's do. We eat in a rush. Why? Because we're entitled to fast, cheap, good and right. For $5 bucks, I have at least that much coming to me.      I go to Burger King.      The drive thru is loaded with cars. …
Quick Tip by . November 24, 2009
burger king restaurant has the most delicious burger in usa I'd rather eat a delicious burger this restaurant to cook a complicated dish.
review by . August 26, 2009
I haven't felt like a King going in lately.
For a while, I loved Burger King but not I'm feeling slighted a bit.       Burger King has always been seen as the number 2 next to McDonalds as far as major burger chains.  The burgers are better quality and the chain's motto of "Your way right away" I've only seen as somewhat true.  The service and politeness of the staff has never been in question but WAITING for the food at the last couple of Burger King's I've been to, not …
Quick Tip by . October 21, 2009
Mmmmm, onion rings and tangy burger sauce... How can I resist?
Quick Tip by . October 21, 2009
One of the few fast food resturants whose motto is that we can actually have it our way. They could change their name to Build-A-Burger.
Burger King
Related Topics

Fast food restaurant chain in the United States and Canada t

Carl's Jr.

An American fast-food restaurant chain


Franchise fast food restaurant that primarily sells sandwich

Polls with this restaurant

Fast Food


Burger King



Burger King

Best Fast Food Burgers


© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
This is you!
Ranked #
Last login
Member since