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Frank Pepe Pizzeria Napoletana, known locally as Pepe's, is a popular pizza restaurant in the Wooster Square neighborhood of New Haven, Connecticut at 163 Wooster Street. It is one of the oldest and best known pizzerias in the United States.

Pepe's was founded in 1925 by Frank Pepe, an Italian immigrant. Pepe was born in Maiori, Italy  on April 15, 1893, and later immigrated to New Haven in 1909 at the young age of 17. The quintessential Wooster Square Italian immigrant (poor, uneducated, enthusiastic), he took a job at a New Haven factory, but he hated it.

During World War I, Pepe went back to Italy to fight for his beloved native country. Upon returning, he soon landed a job working at a bakery on Wooster Street, which was a much better fit for him. Pepe began walking through the Wooster Square market and sold his "tomato pies" off of a special headdress that he wore on his head. After saving up enough money, he was able to buy a wagon to sell his pizzas off of. He did so well with his pizzas that he was eventually able to take over his employer's business and turn it into the first "Frank Pepe Pizzeria Napoletana" on June 16, 1925.

The piece of land which Pepe's restaurant sat on was owned by the Boccamiello family. They later made Frank Pepe leave so that they could start their own pizzeria at the establishment, which they renamed The Spot. Pepe moved his restaurant to its current location next door to The Spot in 1936. The Pepe family later bought back The Spot from the Boccamiello family in 1981 and it now serves the same menu as the newer restaurant.

Frank Pepe died on September 6, 1969, but his family still owns the restaurants. Pepe's is currently expanding outside of New Haven as a small family owned chain. Nine relatives are co-owners of the chain, including grandsons Gary Bimonte and Francis Rosselli.

Source: Wikpedia
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Address:  Wooster Square
Phone:  (203) 865-7602
Cuisine:  pizza
Attire:  Casual
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review by . March 01, 2010
Some of the best pizza in the world is made on a Wooster Street in New Haven, Connecticut.      On Wooster Street you will find two pizzerias, that make outstanding pizza.      Both use coal fired ovens. Both have been in the pizza business for decades.                  Walk into Pepe's and your senses are  bombarded! Smell the pizza cooking in the coal fired oven!   Feel the anticipation …
review by . March 15, 2010
A Pepe's Clam pizza at Mohegan Sun Casino
In recent years, Pepe's Pizzeria has opened a number of pizza outlets throughout Connecticut and most recently in New York (Yonkers).       The news that Pepe's would be opening another location in South Eastern Connecticut created quite a buzz.      Pizza fans were excited. This was the talk of the town as the local newspapers and radio stations added to the excitement. The news was huge!      When would Pepe's open? Would they …
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