Koo Koo Roo
appeals to a wide range of people who look for good tasting, freshly prepared, moderately priced food, and who also appreciate menu items that are wholesome and healthy. The sights and smells of fresh food preparation, such as turkey carving and salad tossing, are displayed in glass-enclosed stations featuring 'chefs' in restaurant whites and toques. The restaurants and the food they serve are equally appealing for dining both on and off premise. In the bright, clean dining rooms, guests find fresh flowers at every table, comfortable chairs, and spotless flatware.
Headquartered in Los Angeles, California, Koo Koo Roo, Inc., oversees a restaurant chain specializing in flame-broiled skinless herb chicken, turkey, low-fat sandwiches, and such side dishes as tossed salads, pastas, butternut squash, baked yams, lentil salad, cracked wheat rice, baked goods, and other foods. Doing business as Koo Koo Roo California Kitchens, the company competes with the American Restaurant Group, Boston Market, and Brinker restaurant chains. Seeking to distinguish itself among its competition, Koo Koo Roo restaurants feature a healthy menu of full meals--including a 26-pound turkey dinner with trimmings--and sophisticated decorating schemes.