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Pinkberry > Lists
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#4 of 5 from Favorite Not-So-Healthy Snacks by
“Original tart with strawberries, kiwi and Cap'n Crunch is all I need.”
#4 of 5 from Top 5 Places to Satisfy a Sweet Tooth by
About this restaurant


Pinkberry is a franchise of upscale frozen dessert restaurants headquartered in Los Angeles, California. There are currently 61 stores, mostly located in Southern California with thirteen in New York City.

The first store opened in January 2005 by Korean Americans Shelly Hwang and Young Lee.[1] The tart, frozen dessert has a groupie-like following who sometimes refer to it as "Crackberry"[1] (not to be confused with the BlackBerry, which has also been nicknamed the Crackberry). The company acknowledges its cult-like following by maintaining a "groupie corner" on its website. When the company was the subject of an American Express commercial for a new "Plum Card" aimed at mid-sized business owners in 2007, the commercial stated that "it's amazing how in just three years, [Hwang and Lee] created a cultural phenomenon".

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Cuisine: frozen yogurt
Attire: Casual

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A chain of frozen yogurt restaurants in Southern California.

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