This is a very simple but engaging video for anyone with an appreciation for the Batman brand and how it has evolved over several decades. For casual fans, it's easy to lose track of this logo's transformation within the vast leap between the Batman TV show ('66 to '68) and the emergence of what we now see as the Batman film franchise in the late '80s. This short is a nice reminder of the variety of iterations this icon have seen, with helpful identification text for each icon, as well as peripheral logo and branding examples. Given the format, it's fun to read the Batman icon as a cultural touchstone that adapts with aesthetic trends.
The logo starts out clearly infused with a Pop Art sensibility, as you might imagine from a comic book published in the '40s. This visual direction carried over into much of the iconography within the Batman TV show from the late '60s, but you might be surprised at how the icon itself looks forward to future variations. It's even more interesting to see how jagged and villainous the logo gets in the '80s, during the Dark Knight era.
There's a bit of a bubbly reprieve for Tim Burton's Batman in 1989, but lines get a little more rigid after that, morphing into more stark and minimalist approaches for the Batman Beyond animated series (1999) and the Batman Vengeance video game (2001). The approach is stretched to an unconventional place when the logo is utilized in Batman Begins (2005), where it looks like a WWII-ear medallion.
Serious Batman fans will likely be frustrated by the selection process that brought these specific examples into play when there are countless other Batman icons available. But curration, like anything else, is a matter of taste. This video is best viewed as a fun romp through the icon's evolution that speaks directly to the longevity of the brand.