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The Hollywood Sign with Cahuenga Peak in the background has become one of the best-known civic symbols in the world. Built in 1923 as a temporary advertisement for publisher Harry Chandler's Hollywoodland real estate development, it has three times been restored or refurbished--including in 1978 at a cost of $250,000--because it is such a potent symbol of the entertainment industry, LA, and the Southern California way of life.

Besides TPL, Tiffany and Ms. Getty, other partners include the Hollywood Sign Trust, the Santa Monica Mountains Conservancy, the Mountains Recreation and Conservation Authority, the Los Angeles Department of Recreation and Parks, the Los Angeles Parks Foundation, and the Hollywood Chamber of Commerce.

TPL is a national, nonprofit land conservation organization that conserves land for people to enjoy as parks, gardens, historic sites, rural lands, and other natural places. Since 1972, TPL has completed 4,500 projects in 47 states, protecting 2.8 million acres. Visit www.tpl.org

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Los Angeles, Hollywoodland, The Trust Of Public Land, Hollywood Sign

http://www.savehollywoodland.org/

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review by aunnyd. April 15, 2010

posted in Los Angeles

Hollywood Sign Shenanignas

Some of you may know about the current predicament of the world-famous Hollywood sign. In short: The Trust for Pubic Land (TPL) needs to raise $12.5M in order to preserve the 138 acres of land located directly behind the Hollywood sign called the Cahuenga Peak. As of today, they are $1.5M short of their goal, so the sign is still in jeopardy of being torn down and developed into any number of things, including a hotel a rather brilliant design concocted by a Danish architect who would like to turn … more

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